Instagram Reels monetization with new ad formats

By Abhishek Chauhan October 31, 2022

Meta Platforms Inc announced a series of new ad formats on Tuesday, aimed at creating new revenue streams for the short

[{"selector":"#anim-038ff80a-f7ba-4f5e-8d24-12b92655adc9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-394376dd-88f2-48bc-98ad-da8503d3a2cf","keyframes":{"transform":["translate3d(0px, 126.95473%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-87b93fe7-34c2-46b6-95f5-e515855f44ef","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Google Images

video & business messaging products that it has identified as key to growth this year.

[{"selector":"#anim-5bc9e1d6-47aa-4f11-94f2-646b6f3cced9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d42a24f-9426-411a-b951-a5ebc517915c","keyframes":{"transform":["translate3d(0px, 133.09306%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a74a11b-55ba-4600-9f23-541f491be005","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Google Images

In a blog post, the parent company of Facebook and Instagram said it was starting tests for a new skippable

[{"selector":"#anim-40bd2500-cf05-4f07-9eaa-186280d5a257","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b5dd792-54a8-46b8-b6a3-0cc6a63c2356","keyframes":{"transform":["translate3d(0px, 126.95473%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e5ececc7-ba5e-425c-8d28-85dad1b7b2b4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Google Images

"post-loop" video ad format to play after its TikTok-like short video product Reels, which it has been promoting heavily.

[{"selector":"#anim-2eae7b20-f328-4d92-967f-d8f6030efa91","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cbe813b7-2b4e-49b4-b406-fa6c683f2d5c","keyframes":{"transform":["translate3d(0px, 126.95473%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-273f5d67-e950-4592-be38-1b67bc9f167e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Google Images

Another new Reels format features horizontally scrollable carousel ads, which can display between two and 10 images at the bottom of a Reel.

[{"selector":"#anim-c9fb84df-0a44-47c7-ade6-55839c5e463f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8efeacf4-b3cb-4ecd-a120-65cf2c58dff3","keyframes":{"transform":["translate3d(0px, 123.19610%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2704d1f6-5d55-4dd1-af23-6fb1b7ec7bc5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Google Images

Describing the company's business strategy at a press event, Meta said the new formats could lure Reels creators.

[{"selector":"#anim-b2020088-b8b0-4e76-896c-9186e92eb137","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad0c805c-6fde-45aa-ae2e-776af324539e","keyframes":{"transform":["translate3d(0px, 126.95473%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b196bcc-648c-4de2-a666-f8054082096d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Google Images

Please Share!!

[{"selector":"#anim-0b16d530-30aa-41ec-979f-cea3fca6d011","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d2444fd3-9808-4b22-a5e8-efdeaf265f93","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-faababdd-3d58-49ed-a9c5-41c17a2d3a92","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Arrow More Stories