By Abhishek Chauhan
October 31, 2022
Instagram Reels monetization with new ad formats
Meta Platforms Inc announced a series of new ad formats on Tuesday, aimed at creating new revenue streams for the short
video & business messaging products that it has identified as key to growth this year.
In a blog post, the parent company of Facebook and Instagram said it was starting tests for a new skippable
"post-loop" video ad format to play after its TikTok-like short video product Reels, which it has been promoting heavily.
Another new Reels format features horizontally scrollable carousel ads, which can display between two and 10 images at the bottom of a Reel.
Describing the company's business strategy at a press event, Meta said the new formats could lure Reels creators.
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