2021 can simply be referred to as “the year of NFTs.” Following the $69 million sale of Beeple’s NFT, “First 5,000 Days,” NFTs exploded in popularity. Due to the enormous demand for NFTs, other blockchains, such Solana and Tezos, started creating their own NFT marketplaces. NFT was also named the 2021 Word of the Year by Collins Dictionary.
No doubt, NFTs have come to stay in the crypto world.
The communities that sprang up around NFT projects are a major role in the success of NFTs. They are the majority of NFT projects’ social media pioneers.
What is an NFT Community?
An online organisation of NFT aficionados known as an NFT community actively creates, sells, buys, collects, debates, and/or promotes NFT projects. It is an event for the embryonic digital asset’s creators, investors, supporters, and aficionados.
Communities for NFT are spread out throughout a number of social media sites, including Reddit, Twitter, Telegram, Discord, and other places where they have a following. However, the majority of NFT communities may be found on Discord, Twitter, Telegram, and occasionally Reddit.
The aim behind a community is to provide a platform for interaction between users and enthusiasts to share thoughts, opinions, and relevant issues that may give a project a more promising future.
How Can You Build Your Own NFT Community?
A community from scratch demands intense and exceptional dedication; it is not a day job. Before starting an NFT community, you should take the following important procedures into account.
1. Define Your Target
Your target is your audience. Similar to how you can’t sell beef to a vegetarian, you also shouldn’t try to convert someone who doesn’t know anything about NFTs. Before you begin, be aware of your audience.
You must comprehend the market niche for NFTs you’re about to fill during the planning step. Do you want your target market to be gamers, music fans, art lovers, pet owners, or fans of online characters?
This need to serve as your starting point for your community and the location of your audience search. You can better understand what your community wants and expects from the project if you are aware of your target audience.
2. Develop a Vision and Strategy for Your Community
The next stage is to create your vision and the plan to attain it now that you have a general notion of who your target market is.
Your strategy should be the plan or direction you follow to make your vision a reality. Your vision is what you hope to accomplish with your community in the future.
Most of the time, even though your vision is amazing, the plan you use to realise it could make it less exciting. Your approach should persuade your audience to follow you and put their faith in you to take them to the desired future.
3. Select Your Media Channel
Social media is the best location to begin developing your NFT community. The most popular social media platforms for fostering community formation are Twitter, Discord, and Telegram.
Discord started out as a game platform but has since evolved into a chat platform for discussing NFTs and cryptocurrencies.
Twitter works well as a microblog for brief messages, announcements, and quick exchanges with your community. This is because Twitter only allows you to send 140 characters at a time.
Telegram allows for in-depth and public discussions within a community if administrators are not in charge of limiting them. The information or announcements provided without them are easily navigable by the audience. Additionally, it allows your community to communicate in real time.
4. Interact and Engage with Your Community
Try to interact with your community members directly as you’re creating and growing it. Unlike media releases or posts, this is distinct.
Hold AMA (Ask Me Anything) sessions to engage with them by discussing your projects and local area. You can do this on Twitter Spaces as well as Telegram and Discord, where you can have live audio and video conferences.
5. Partner with Viable Projects in the Industry
Your project’s prominence and its community will soar if you partner with well-known organisations and platforms that have pioneering efforts in the field. Because they will see that you are not here for fun, your audience will spread the word about your community to more people.
6. Organize Giveaways to Make Your Community Lively
Create promotions and freebies in your neighbourhood to energise the mood and entice your audience to stay. To further cement their devotion, it may take the shape of a quiz about your neighbourhood or your initiatives.
7. Be a Man of Integrity and Repute
Don’t let your rapid progress overwhelm you as you continue to create your community. Set a goal not to stray from your vision because it is the reason your community exists in the first place. Maintain your word to gain the support of your neighbourhood.
8. Request for Feedback from Your Community
In general, building a community is all about talking to each other directly about your community and projects. Consider the suggestions made by your neighbourhood and what you might do better.
9. Avoid Being the Jack of All Shows
Most of the time, you can’t host every show in your area due to the audience’s ongoing expansion. Employ a moderator or community manager who can handle particular jobs well. You cannot be the moderator while also serving as director of partnerships, head of marketing, or head of communications. Engage the community by engaging someone.
Building an NFT community helped many NFT initiatives succeed in addition to spending a sizable sum of money on marketing since it creates buzz and positive enthusiasm that aids in the organic promotion of a project.
It is important to remember that creating a thriving community takes time and is harder than many fans realise. How useful your initiative is to you and your community will determine the driving force behind a thriving community.
Your vision and roadmap should demonstrate how much you value your neighbourhood, consider their aspirations and concerns, and help them identify with your project by bringing them along at each step.